About us

Rediscover Peterhead is the business improvement district (BID) for Peterhead town centre with the ambition to improve the area’s economic environment.

We believe the BID will help the management and regeneration of Peterhead town centre. All businesses and stakeholders in the BID area will benefit from extra services and all will contribute to the cost of the projects, which will be controlled on a local level to make the BID area more vibrant and viable for doing business.

Over the past year, Rediscover Peterhead talked to a range of businesses and service providers in Peterhead. Our aim was to develop a strategy and a working partnership that would create a better, safer, and more attractive environment to shop and do business in.

We developed a business plan based on the needs and concerns of those doing business within the BID area. The businesses within that area had the opportunity to vote in September 2017 on whether they supported the plan.

A successful vote ensured a new business era will develop in Peterhead town centre, bringing additional investment, support, and a clear action plan to implement the changes required for regeneration. With this now firmly in place we believe we will attract more businesses to Peterhead town centre and create more jobs. With improvements, clearly visible, we believe there will greater civic pride and the BID will be a catalyst for more investment and improvements, which will provide a legacy for future generations.

Peterhead will not only be the biggest town in Aberdeenshire, but the biggest and the best.


The objectives of Rediscover Peterhead are:

  • To improve the economic opportunities for the businesses in the town centre
  • Increase footfall
  • To make the BID “cost neutral” for each business
  • Make the town centre a safer place for businesses, their customers & visitors
  • Improve businesses relationships with each other, Local Authority & the Community
  • To market the town to a local, regional, national, and international audience
  • Give businesses a strong, unified voice
  • Support local voluntary groups whose aims align with the BID
  • Collective lobbying on key issues & act as the voice of the businesses in the BID.

Rediscover a great shopping experience

When it comes to a tremendous shopping experience in the North-east of Scotland then look no further than Peterhead town centre where there really is something for everyone. 

Whether it’s specialist independent retailers or High Street shops, you will be spoiled for choice in the heart of the Blue Toon.

Located just a short stroll from the vibrant Peterhead Harbour, the town centre boasts an array of stores, salons and services – all within easy walking distance of each other.

From historic Broad Street where the impressive statue of Marshal Keith looks down on you to Drummers Corner with its outdoor seating and performance area, there’s a wealth of busy stores and charming coffee shops for visitors of all ages to enjoy.

The main thoroughfares of Queen Street, Chapel Street, Erroll Street and Marischal Street offer an interesting range of local independents including clothing, jewellers, gifts, cycles, hardware and sweet shops.

Just a short stroll along our delightful cobbled streets into the likes of Merchant Street, Rose Street, Ellis Street and Prince Street and you have eateries, gift shops and salons to visit.

While you’re here, why not visit the Arbuthnot Museum and meet our famous polar bear! Here you can also discover the wealth of Peterhead’s maritime history in one of Aberdeenshire’s oldest museums. After a stroll around the exhibits, then perhaps it’s time for lunch or tea in our wealth of coffee shops and hotels, or maybe even an ice-cream sundae!

And don’t worry about parking – in addition to on-street parking throughout the town centre we have numerous car-parks offering not just a free first hour but free parking every day after 3pm!

So no matter what you’re looking for, it’s time to rediscover it all right here in Peterhead!

Eat and drink in Peterhead

Peterhead town centre offers a wealth of dining experience from traditional coffee shops to contemporary restaurants, bars and hotels to suit all tastes. 

With a wealth of fresh local produce from our own doorstep – including the freshest fish landed at Peterhead Fishmarket – rest assured you will enjoy some of the finest food around – all served by welcoming, helpful staff.

Several popular hotels serve a wide range of menus changing daily, while a host of cafes and coffee shops are the perfect place for a cuppa and a catch-up with friends, family or colleagues.

The Blue Toon has a good selection of Indian, Chinese and Thai restaurants, not to mention a host of popular takeaway establishments.

But who can resist a true taste of the North Sea – making a visit to one of our fantastic fish and chip shops a must!

Peterhead also features a fine blend of pubs and hotels – so whether it’s a sports bar showing the live match, a lively nightclub or simply a venue to enjoy local bands and performers, we’ve got it covered. We also now boast the Brew Toon microbrewery and café bar selling craft beer and artisan coffee!

So why not come to Peterhead, sit back, relax and enjoy your favourite bites and a tipple with friends and family as you soak up the great atmosphere.

Great service in Peterhead

Not content with its range of shops, eateries and attractions, Peterhead town centre also boasts a superb selection of services you may require.

From stationers to sandwich bars, beauty salons to banks – we’ve got a host of services just waiting for your custom.

So, whether you’re looking for a new hairdo or an accountant to help with your financial affairs head into the Blue Toon for a first-class service.

Getting here

Situated on the very corner of the North-east coast, Peterhead can be accessed by road from the North, South and West.

Whichever route you take, you will be sample some impressive scenery – whether it’s the rocky cliffs of the Bullers o’Buchan or the tranquil rural countryside this area is famed for.

The A982 forms the main route into Peterhead from the north (coming from Fraserburgh) and south (coming from Aberdeen and Ellon), while the A950 brings you in from the west and the network of villages which forms Central Buchan.


Regular buses link Peterhead with a host of North-east catchments and beyond.

Stagecoach http://www.stagecoachbus.com


We welcome walkers and cyclists – particularly as Peterhead is proud to be a cycle demonstration town.


You’re never far from a taxi in Peterhead with a range of companies eager for your trade

Caravans and mobile homes

The Peterhead Lido Caravan Park welcomes caravans, motorhomes and campers at its spectacular site overlooking the bay.


For more information please contact the Project Manager.
Iain Sutherland