Welcome to Rediscover Peterhead Ltd, the Business Improvement District (BID) for Peterhead town centre.

We believe

the BID will help the management and regeneration of Peterhead town centre. All businesses and stakeholders in the BID area will benefit from extra services and all will contribute to the cost of the projects (and the ideas behind the projects), which will be controlled on a local level to make the BID area more vibrant and viable for doing business.

Throughout 2017, Rediscover Peterhead talked to a range of businesses and service providers in Peterhead. Our aim was to develop a strategy and a working partnership that would create a better, safer, and more attractive environment to shop and do business in.

We developed a business plan based on the needs and concerns of those doing business within the BID area. The businesses within that area had the opportunity to vote in September 2017 on whether they supported the plan.

A successful vote ensured a new business era will develop in Peterhead town centre, bringing additional investment, support, and a clear action plan to implement the changes required for regeneration. With this now firmly in place we believe we will attract more businesses to Peterhead town centre and create more jobs. With improvements, clearly visible, we believe there will greater civic pride and the BID will be a catalyst for more investment and improvements, which will provide a legacy for future generations.

Peterhead will not only be the biggest town in Aberdeenshire, but the biggest and the best.

What is a Business Improvement District (BID)?

A BID is where businesses in a defined area vote to invest collectively in local improvements over and above those provided by statutory authorities. It is a partnership arrangement where the local business community and the statutory authorities work together on projects that will benefit the local economy and local businesses.

The BID concept was developed over 40 years ago in Canada in a small town near Toronto. Local businesses were coming under increasing pressure from a new out of town shopping centre. With the town suffering from too many vacant units and a lack of investment, the local business community came together to form the first BID.

The targeted investment from the funds raised paid off. This model has now been adopted in towns and cities across the world. Their popularity has grown with over 270 active BIDs across the UK. Scotland now has 37 operational BIDs with 22 in development. A BID is about businesses working together and investing collectively to improve their business environment and bring about a better town centre.

Crucially the projects and services delivered by a BID cannot replace any of the services provided by Police Scotland or Aberdeenshire Council. They must be new and additional projects and services to those that are currently received through the payment of business rates. The BID levy is an entirely separate levy to which the local authority has no access and is not a new funding stream for Aberdeenshire Council.


  • Improve the economic opportunities for the businesses in the town centre

  • Increase footfall

  • To make the BID ‘cost neutral’ for each business

  • Make the town centre a safer place for businesses, their customers and visitors

  • Improve business relationships with each other, local authority and the community

  • To market the town to a local, regional, national, and international audience

  • Give businesses a strong, unified voice

  • Support local voluntary groups whose aims align with the BID

  • Collective lobbying on key issues and act as the voice of the businesses in the BID

Proudly made in the Bloo Toon.

© 2018 Rediscover Peterhead – All Rights Reserved
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