VisitAberdeenshire Business Recovery Programme: Upcoming webinars

Developing and selling your products through the travel trade for adventure tourism businesses As part of the North East Adventure Tourism project led by Opportunity North East, Visit Aberdeenshire are offering a webinar on developing and selling adventure tourism products through travel trade intermediaries. At the webinar you will hear about:

  • The distribution network – how does your product get from you to the end consumer through the travel trade

  • What the travel trade need from you

  • How to make your product 'bookable'

  • How to take your product to market through the travel trade

The webinar is interactive and has been designed for adventure tourism businesses, including activity or tour providers and accommodation providers interested in the adventure tourism market. Date: Thursday 18 March Time: 10 am – 12 pm Location: Zoom – Register to attend Developing and Selling your Products through the Travel Trade for Adventure Tourism Businesses Developing and selling products through the travel trade (for all types of tourism businesses) This webinar focuses on becoming travel trade ready and is designed to help you understand how to develop and sell your products through the travel trade. At the webinar you will hear about:

  • The distribution network – how does your product get from you to the end consumer through the travel trade

  • What the travel trade need from you

  • How to make your product 'bookable'

  • How to take your product to market through the travel trade

The webinar is interactive and has been designed for tourism businesses in Aberdeen and Aberdeenshire that are either new to engaging with the travel trade or have limited experience in this area. Date: Thursday 18 Mar Time: 2pm – 4pm Location: Zoom – Register to attend Developing and Selling Products through the Travel Trade Webinar: Developing and selling products through the golf travel trade This webinar covers promoting and selling your product through the golf travel trade. At the webinar you will hear about:

  • The scale of the market and opportunities

  • How the golf travel trade works

  • What the golf travel trade needs from you

The webinar is interactive and is relevant for tourism businesses in Aberdeen and Aberdeenshire that are active in the golf market, including golf courses, tour providers and accommodation providers. Date: Tuesday 23 March Time: 2pm – 4pm Location: Zoom – Register to attend Developing and Selling Products through the Golf Travel Trade Catch up on previous webinars If you missed some of their recent webinars, you can catch up on them by watching the recording. At the beginning of March, Visit Aberdeenshire delivered a webinar on Developing a Marketing Strategy which included practical advice and tools to use in your business, and this week a webinar on Digital Content Creation which explored how to create engaging content and utilise digital channels for maximum impact. Catch up on our past webinars For more virtual events and webinars, take a look at VisitScotland's events and training page. VisitScotland and DigitalBoost are also running a series of digital marketing webinars specifically for tourism businesses. For information and to register, view Business Gateway's upcoming webinars.

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